1. I(t) feels very awkward, doesn’(t) i(t) ? So, what do we do? Now, a couple of you probably like watching somebody suffer. Okay? Bu(t), most of us don’(t). So, what do we do? We si(t) there, we nod and we smile? Or we disengage? Fundamentally, you job as a communicator, regardless of if it’s planned or spontaneous, is to make your audience comfortable. And when I say comfortable, I’m no(t) referring to the fac(t) tha(t)…tha(t) your message has to be nice for them to hear. I(t) can be a harsh message, bu(t) they have to be in a place where they can receive i(t).